HMG offers a full service approach to marketing communications. Our single-source philosophy means that we worry about the details so our clients can apply more resources to their core business. From writing to design, web production to strategic planning, our multi-disciplinary staff works closely to create integrated marketing solutions.
The success of any product depends upon how well it aligns with company goals and objectives. If you need to rejuvenate your company brand, launch a new product, go to market through new channels or simply improve your marketing approach, we provide comprehensive planning and implementation strategies to achieve those objectives.
HMG has extensive experience in brand building and provides award-winning creative to help differentiate and create memorable impressions. Whether you are interested in creating a new brand, re-imaging your company or product, or fine-tuning your corporate identity, we will develop a clear, concise and memorable design. Incorporating market factors, corporate personality and client perspective, we will develop a positioning strategy, color palette and design a logo mark, memorable tag line development, corporate messaging, and integrated design strategies.
We have over 20 years of experience in creating effective and award-winning product literature, catalogs, corporate literature, case studies, newsletters, as well as direct mail pieces and print or web advertising. HMG has extensive experience in copywriting, photo art direction, creative design and production, to provide a completely integrated solution and truly remove the client’s internal burden of developing a printed piece.
Harris Marketing Group brings years of integrated online marketing strategies including web development and interactive design to bring our client’s brands to life with creative, clean and innovative solutions. We employ the latest technologies of optimization and mobile adaptation. We will also work with you to provide online marketing strategies to drive traffic and convert visitors to leads.
Today all marketing campaigns incorporate a strong online strategy. We can develop integrated programs designed to drive traffic to your website including eBlasts, PPC, SEO, banner ads, remarketing, public relations, website landing pages, micro-sites and more.
Get the word out with targeted marketing campaigns. Whether you are targeting a particular demographic or a geographic area or vertical market, direct marketing can be highly effective. We utilize an integrated push marketing approach including direct mail, email, online micro campaigns, trade shows, call campaigns and more.
Advertising / Public Relations
HMG will plan, produce and implement a strategic, cost-effective advertising, direct marketing or electronic marketing campaign to increase awareness of our clients and their product or service offering. Also rely on us for demonstrated expertise in strategic public relations, publicity, community affairs, government affairs, media relations and special events planning including feature articles, press releases, media events, corporate announcements and trade show relations.
Consistent, effective communication is necessary to all organizations. Whether you need an electronic newsletter or a high-quality printed publication, HMG can design and develop a publication to communicate your message. We have more than two decades of experience in researching, writing, designing and publishing all styles of newsletters and publications. You can rely on us to get your publication done on time and on budget throughout the year.
We understand the unique challenges an organization faces in supporting and motivating its sales team. If you have a need for sales support programs, we have the experience working with both independent and direct sales channels. Whether you need product or marketing manuals, sales promotional programs, sales newsletters, product roll out or training webinars, we can provide quality programs to help you meet your sales goals.
HMG can design an online marketing program that includes development and management of the social networks most relevant to your business and consumer. We know how to create value for your online audience while improving customer loyalty by providing them with a consistent connection to your company and brand.
Our in-house writing and award-winning design staff has experience in B2C and B2B marketing, nonprofit, and franchise marketing. In addition, our communications department staff includes project planning, writing, proof reading, editorial, graphic arts and sponsorship/advertising sales professionals who produce and publish print and/or web based magazines, newsletters, hardcover books, conference guides and brochures. Website content may be provided and updated by our team including new copy, imagery, database updates, documents, event information and any other required updates.