Customers - Novation Industries

Novation Industries

Challenge: To reposition and rebrand WM Plastics from a commodity injection molding provider to a holistic product development company offering integrated design, plastics, contract manufacturing and logistics.

Solution: HMG renamed WM Plastics to Novation Industries and rebranded them with a more design-oriented look that would appeal to product development and major OEM customers.

Result: Developed an award winning brand and integrated the brand into website and online marketing, printed literature, sales materials, direct marketing and target marketing.  The company is now successfully designing and producing new products for its customers.