Challenge: To develop a marketing strategy that helped to expand sales and exposure into new markets.
Solution: Harris Marketing researched target markets and wrote a detailed marketing strategy that addressed the company’s desire to diversify. Developed a new integrated brand identity and implemented it into literature, advertising, and website design. Launched a national sales training and communications program.
Result: Develop a strong brand that modernized the company’s image, established respect among the sales network and enhanced sales communications that, ultimately, helped to bring in more business through the independent rep network.