Novation Industries National Plastic Manufacturer

Research and Planning

ASSESSMENT
A three-tier approach was used to build the company from an injection molding company to a full-service product development company by evolving their company capabilities and expanding their vision to be a full‐service product manufacturer..

DISCOVERY
A SWOT analysis and industry market research was completed to take a comprehensive look at the internal and external factors impacting the current brand and business. The discovery process drove the company’s market distinction and promise, their rebranding goals, the expanded target audience, and messaging.

STRATEGY
HMG worked with WM Plastics to conceptualize a new company name and brand structure, including primary and sub-brand identities.

ESSENCE
With the new company name chosen, the tasks then became providing creative visual solutions and a proper tagline.

Integrated Designs

Utilizing the brand identity, color palette and messaging to build a themed collection of assets that showcase the company. our team developed three integrated brand concepts.

1. The first design option was a colorful take to emphasize the manufacturing categories’ color palette.
2. The second design option was a darker, “industrial and manufacturing” look with greys and black backgrounds.
3. The third utilized a white, “Apple Computer-like” clean space that provided a modern, open feel.

Ultimately, the integrated design chosen was the clean, design‐oriented “Apple” look that positioned them as an innovative product development company – inclusive of both a design-oriented look as well as a bold manufacturing feel. The last step was to design and implement the collateral that complemented the rebrand of NOVATION. This included print advertising, digital marketing, case studies, white papers, and stationary.