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HMG partnered with Thrift Benefits to improve the company’s overall brand and attract new customers. Through color psychology and audience research, we were able to update the brand with a new color palette, imagery and messaging that would attract ideal customers. Before our brand redesign, the company’s color palette was red and black and didn’t clearly communicate the message of health, wellness, and family-oriented services. After our update, the company was given a whole new identity that clearly represented the business’s goals. We redesigned their website, updated their social media channels, and redesigned their marketing materials, making it easier for the Thrift Benefits staff to reach out to potential new customers in a professional and cohesive way.