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Harris Marketing Group Selected as Agency of Record For Optima Sports, LLC

Marketing Partner Selected for Launch of CamberTire

WALES, WI July 12, 2010 – Harris Marketing Group (HMG), has been named agency of record for Optima Sports, LLC, a local automotive and sports technology company, to bring to market its recently announced newly patented CamberTire invention. The company will provide PR, consultation and other marketing communications support programs to help launch the new tire line.

The CamberTire promises to revolutionize the tire industry, affecting nearly every tire category, by bringing extensive benefits including improved handling/braking performance, safety and fuel efficiency.

HMG launched a public relations campaign for the CamberTire announcement and has since received coverage by both local and national media including segments on the local Fox 6 News and Jay Leno’s Garage, an online show.   The invention was featured in the June issue of Automobile Magazine where was it was named “one of the ten most significant emerging technologies.”  HMG has continued to work with industry publications and news outlets to ensure future coverage including the New York Times recent article and upcoming Car and Driver testing and analysis.

Optima Sports chose HMG as its marketing partner to develop a strategic and fully integrated approach to bringing the CamberTire to the market. HMG is providing Optima Sports with comprehensive marketing services including public relations, marketing collateral production and overall branding while acting as a consultant in corporate business planning and development.

HMG and Optima Sports will continue working together to further develop the CamberTire brand and market positioning.  Optima Sports will initially go to market with several sizes targeting the high performance market, near term plans are also in place to expand the product line to include molds with more conventional applications. The product will be brought to market using a dual channel strategy of licensing agreements with tire manufacturers and exclusive OEM contracts as well as placement in multiple product categories under the CamberTire brand.

HMG owner Denise Harris has worked with several start-up entities to take them to market as well as developed branding and product brand strategies.

Located in Wales, Wis., Harris Marketing Group (HMG) is a full service, multi-disciplinary, woman owned marketing and communications company, providing local and national clients with project planning, execution and follow-up.  With more than 30 years of experience in marketing, business planning and design, we offer clients a comprehensive, one-stop marketing  and communications resource.